Modern Painting LLC: Digital Marketing & Social Media Strategy Case Study

Client Overview

Modern Painting LLC is a residential and commercial painting company based in Tulsa, Oklahoma, offering services including interior/exterior painting, drywall repair, stucco repair, and pressure washing.

Challenge

The company had a basic Wix website with minimal online presence, generic branding, poor visual quality, weak SEO, and limited social media engagement. The site lacked trust signals, clear messaging, and effective lead generation strategies, resulting in missed opportunities to capture local market share.

Objectives

Increase online visibility and local search rankings
Generate qualified leads through digital channels
Build brand authority and trust in the Tulsa market
Create an engaging social media presence
Improve website conversion rates

Website Optimization

Visual & Brand Enhancement:

Developed a distinctive logo and a consistent color palette
Improved typography hierarchy and readability
Upgraded to high-quality before/after project photography
Enhanced mobile responsiveness and page load speed

Content & Messaging:

Rewrote copy to be more specific and benefit-focused
Added detailed service descriptions with clear value propositions
Incorporated customer testimonials and reviews
Created "About" section highlighting credentials, experience, and local expertise

Website Redesign

Technical SEO:

Optimized page titles and meta descriptions with local keywords ("Tulsa residential painting," "commercial painters Tulsa OK")
Implemented alt text for all images
Added LocalBusiness schema markup
Improved site speed through image compression and caching
Created service-specific landing pages with internal linking

Conversion Optimization:

Redesigned "Free Estimate" form with clear CTAs throughout site
Added multiple contact points (phone, email, address)
Displayed trust signals (licenses, insurance, affiliations)
Organized gallery by project type (interior/exterior/commercial/residential)

Local SEO Strategy

Claimed and optimized Google Business Profile with photos, reviews, and regular updates
Ensured NAP (Name, Address, Phone) consistency across all directories
Listed business in relevant local Tulsa directories
Created location-specific content targeting Tulsa neighborhoods and suburbs

Logo Redesign

Content Marketing

Blog & Educational Content:

"How to Choose the Right Paint Color"
"Cost Estimates for Exterior Painting"
"What to Expect During a Residential Paint Job"
"Fall 2025 Color Trends"
Maintenance guides and paint longevity tips

Blog Design

Social Media Strategy

Target Audience Segmentation:

Homeowners (30-65, middle-upper income) - seeking quality, reliability, inspiration
Commercial property managers - needing dependable contractors, fast turnaround
Real estate agents/flippers - wanting quick, cost-effective transformations
Design-minded DIYers - seeking color guidance and professional expertise

Newsletter Design

Platform Strategy:

Instagram & Facebook: Before/after transformations, process videos, customer testimonials
Pinterest: Color palettes, design inspiration, mood boards
TikTok/Instagram Reels: Time-lapse transformations, quick tips, trending content
YouTube: How-to tutorials, paint type explanations, process videos
Google Business Profile: Regular updates, project photos, review management

Content Pillars:

Transformations - Before/after photos, dramatic color changes, curb appeal improvements
Educational - Color selection tips, paint finish differences, maintenance advice
Behind-the-Scenes - Prep work, crew spotlights, time-lapses
Social Proof - Customer testimonials, reviews, case studies
Trends & Inspiration - Seasonal colors, trending palettes, design ideas
Community - Local projects, neighborhood features, charitable work

Instagram Post

This is a fun campaign idea that references pop culture touchstones that use 'color' in some way. It can be references to famous songs, artists, quotes, etc. Anything that makes the reader smile and engage with the post

Posting Schedule:

3-5 Instagram/Facebook feed posts per week
1 Reel/TikTok per week
Daily Stories showing works-in-progress
1 Pinterest pin per week
Monthly long-form YouTube video
Regular Google Business Profile updates

Paid Advertising

Geo-targeted Facebook/Instagram ads to Tulsa homeowners
Google Ads for high-intent keywords ("painter near me," "Tulsa painting services")
Retargeting campaigns for website visitors
Seasonal promotional campaigns

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Facebook Post

Results & Metrics Tracked

Website traffic and conversion rates
Lead generation from digital channels (calls, form submissions, messages)
Social media follower growth and engagement rates
Local search rankings for target keywords
Cost per lead and return on ad spend
Review ratings and quantity across platforms

Key Takeaways

What Works:

High-quality visual content (before/after) drives the highest engagement
Educational content builds trust and improves SEO rankings
Local community involvement creates authentic content and strengthens reputation
Consistent posting schedule with recurring themes improves planning and audience expectations
Authentic behind-the-scenes content humanizes the brand

Competitive Insights: Drawing from successful painting companies like CorsPaint (60% growth through content + SEO) and WOW 1 DAY PAINTING (21% follower increase through authentic content), Modern Painting LLC adopted proven strategies including distinct value propositions, educational content for SEO, visual storytelling, and community involvement.

Recommendations for Scale

Develop recurring content series ("Color Tip Tuesday," "Feature Project of the Month")
Expand video content production for multiple platforms
Implement a customer referral program promoted through social media
Partner with local home improvement influencers
Create seasonal promotional campaigns tied to painting peak seasons
Continue optimizing based on analytics and performance data