All The Leaves Are Brown And The Skies Are Gray - Why? SEO Article
Celebrations need a festive background, and if the leaves of your trees are turning brown or yellow out of season, it will permeate the festivities.
Agency Work
7th January 2020
Top 5 Things To Ask Your CRM Vendor
"The world is a global village". Now, before you call me a boomer, I know that's an oft-repeated cliche. A cliche' that can spell success for your business, though, since it means an ever-expanding customer base.
20th December 2019
Winter Pest Outlook For South Portland: SEO Article
What to do about those pesky pests?
12th December 2019
Leather Never Goes Out of Style
Copy for a company that sells leather goods.
12th December 2019
How to Consistently Strike Gold as a Marketing Content Writer
Tips for better and effective content writing
12th December 2019
A Small Blog for Your Customers, a Giant Leap For Your Business!
Nine easy steps to help your business, and increase customer engagement
Agency Work
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12th December 2019
Agency Work and thesis work
Some Excerpts and campaigns from my time working with advertising agencies
Aurora (a subsidiary of Dawn Newspapers)
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12th December 2019
Is Creativity on the Decline?
What changes have come about in the world of advertising in the past few decades?
Aurora Magazine
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13th December 2018
Chain of fools or tool for the wise?
“Chain, Chain, Chain... Chain Of Fools” is not only a brilliant Aretha Franklin song (RIP), some say it also aptly describes Blockchain advertising; something that may have plenty of potential, but in its current form, is more like building “Castles In The Sand” (a Jimi Hendrix gem... I am on fire today!)
Well, to those naysayers, I say: “oh ye of little faith; brace yourself for the revolution...”
It is still unknown whether Blockchain’s creator is a single person or a group of people; all we
Well, to those naysayers, I say: “oh ye of little faith; brace yourself for the revolution...”
It is still unknown whether Blockchain’s creator is a single person or a group of people; all we
Aurora Magazine
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2nd August 2018
All aboard the Hello Kitty train!
Do you want to take a ride on the Hello Kitty train? Of course you do!
But before I answer the ‘What, now?’ and the ‘What the Heck?!’, let’s start with where this squishy thing came from and how it become a global phenomenon.
To clarify, she is not so much a cat as a Gijinka; the personification of a cat. Yeah, I’ll be throwing lots of Japanese terms around, deal with it!
From the land of the rising sun where we got such gems of mistranslations as “My tummy is crying” and “Let’s wellness”, we
But before I answer the ‘What, now?’ and the ‘What the Heck?!’, let’s start with where this squishy thing came from and how it become a global phenomenon.
To clarify, she is not so much a cat as a Gijinka; the personification of a cat. Yeah, I’ll be throwing lots of Japanese terms around, deal with it!
From the land of the rising sun where we got such gems of mistranslations as “My tummy is crying” and “Let’s wellness”, we
Aurora Magazine
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20th July 2018
30 years of just doing it
I can’t think of a more iconic line, or one more burned into our collective consciousness than ‘Just Do It’. Some say it is advertising’s last great tagline (being in advertising myself, I don’t say it, but some people do). Not only is it a great tagline, did you know it was inspired by Gary Gilmore, a prisoner on death row, who when faced with the firing squad said: “Let’s do it.” Later Dan Wieden (founder of Wieden+Kennedy) immortalised these words – well a slightly different version of them.
Aurora Magazine
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27th June 2018
Campaign Watch
I lead a double life. By day I am a mild-mannered creative manager at an advertising agency, accommodating clients’ unfair demands (which is why, they pay me the middle to small bucks!), but by night, I am a voracious reader, a reservoir of useless pop culture, a connoisseur of eclectic music, a hippie at heart and a caped vigilante espousing various social justice causes. So, presented with the opportunity to offer my two cents’ worth on recent campaigns, I naturally chose those that had a mess
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